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High performance building could add X-X to your average project value1

You're already building above code on most jobs — but not yet leading with it in every sales conversation. In our survey, that's exactly where the gap shows up in the numbers.

Backed by peer-reviewed research and our own 2026 survey of Australian residential builders.

Evidence

Demand for energy-efficient homes is growing1

In our own 2026 survey of Australian builders, high-performance builders were nearly twice as likely to have worked locked in 6+ months ahead.2

High performance builds sell for ~14.5% more, rewarding homeowners and builders alike — while standard builders are trapped competing on price.1-3

Advantage

Verified credentials turn claims into proof, increasing trust, leading to faster response times from qualified clients.3-4

When prospects can verify your credibility upfront, they hesitate less and commit faster.3-4 Fewer tyre-kickers. Better jobs.

Familiarity with standards is rising with national compliance.5 Early movers monetise; late movers comply.4

Why

Many builders already build better, but the market often can’t see it.5

Without visible proof, clients can't tell good builders from cowboys. So everyone competes on price.6-7

The SBA shows you how to achieve high-performance affordably, and connects you with a community that holds itself to a higher standard. Aligning your business to continuous improvement, gives prospects confidence.

Opportunity

Australian research shows 72% of consumers planning to build or renovate are willing to pay more for independent assurance that a builder is trustworthy.7

Our survey confirms the pattern holds — high-performance builders report twice the rate of stronger profit margins, and 2.5x the satisfaction with quote conversion.2

Research shows builders positioned ahead of industry changes face less price pressure and win more qualified opportunities.

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Sources:

  1. Domain Group. (2025). Sustainability in property 2025: Demand, supply and affordability of energy-efficient homes. https://www.domain.com.au/group/wp-content/uploads/2025/07/DomainInsight-SustainabilityReport2025.pdf
  2. SBA State of the Market Report 2026 read the report
  3. FMI Corporation, & Autodesk. (2022). Trust matters: The high cost of low trust in construction [Industry report]. https://construction.autodesk.com/resources/guides/fmi-the-high-cost-of-low-trust/
  4. Baek, T. H., & King, K. W. (2011). Exploring the consequences of brand credibility in services. Journal of Services Marketing, 25(4), 260–272. https://doi.org/10.1108/08876041111143096
  5. Warren-Myers, G., & Schmidt, M. (2023). The evolving nature (or not) of sustainability communications in new home building in Australia. Sustainability, 15(19), 14372. https://doi.org/10.3390/su151914372
  6. 6Fuerst, F., & Warren-Myers, G. (2018). Does voluntary disclosure create a green lemon problem? Energy-efficiency ratings and house prices. Energy Economics, 74, 1–12. https://doi.org/10.1016/j.eneco.2018.04.041
  7. 7Equifax. (2024, October 29). Construction demand grows, but lack of trust still impacts the sector [Press release]. https://www.equifax.com.au/knowledge-hub/news-and-media/construction-demand-grows-lack-trust-still-impacts-sector